The flash mob was held on the sidelines of the World Economic Forum in Davos in order to demonstrate to the world that Ukraine is a united country, an Interfax-Ukraine correspondent reported. As part of the campaign, the head of state raised a poster with the inscription #UnitedUkraine in the hall where the forum was held. After him, plates with similar inscription in Ukrainian and English languages were lifted by Ukrainian Foreign Minister Pavlo Klimkin, head of the National Bank of Ukraine Valeriya Gontareva, deputy head of the presidential administration Oleksandr Danyliuk and presidential spokesman Sviatoslav Tseholko.