"The slogan is finely accompanied with the creative design of the logo – the traditional Ukrainian beads, which are not only the oldest women's jewelry but also considered to be a protective charm. Each bead is unique and special," the report says. As noted by Eurovision Song Contest Executive Supervisor Jon Ola Sand, the slogan "Celebrate Diversity" refers to the unification of Europe and countries outside it, whose citizens will gather to honor what we have in common and what distinguishes one nation from the other and make people unique.